FAQs

The Great Shout is a Queensland-wide fundraising initiative from Great Northern Brewing Co, delivered in partnership with Rural Aid. The campaign invites Queenslanders to “raise a schooner” in support of farmers facing ongoing challenges. Following a highly successful inaugural year, The Great Shout returns in 2026 with an ambitious fundraising goal of $600,000 to support Rural Aid's vital on-the-ground services.

Rural Aid is Australia's leading charity supporting farmers, their families and rural communities. Through disaster assistance, community development and mental health programs, Rural Aid works alongside supporters, partners and volunteers to deliver practical support that helps farmers, their families and rural communities become stronger, more connected and hopeful for the future.

Great Northern was born in regional Queensland and has long been connected to rural and regional communities. The Great Shout is a way for Great Northern to direct meaningful help to farmers when it's needed most. By partnering with Rural Aid, an independent charity with deep on-the-ground expertise, the campaign supports farmers who are the backbone of Australia.

The Great Shout is hoping to raise $600,000 in support of Australian. In its first year, the campaign raised more than $300,000. Doubling the fundraising goal reflects both the scale of need and Great Northern's commitment to supporting farmers year on year.

The Great Shout's fundraising partner is Rural Aid - a not-for-profit organisation that supports Australian farmers. Funds raised through The Great Shout campaign will support Rural Aid's crucial services for Queensland farmers, including hay deliveries for livestock, direct financial relief for impacted farmers and ongoing mental health support through its dedicated counselling team.

Yes. All funds raised through The Great Shout will be directed toward supporting Queensland farmers and rural communities through Rural Aid's Queensland-based programs.

Absolutely. While the campaign is Queensland-focused, anyone across Australia can contribute via donating online.

Donations officially open on 14 May, signaled by the ringing of The Great Shout Bell Ahead of NRL Magic Round at Suncorp Stadium on 15 May. In-stadium and in-venue fundraising will close on Sunday, 17 May, with online donations remaining open for two weeks from launch.

There are three easy ways to take part:

1. Buy a schooner of Great Norther Super Crisp at Suncorp Stadium between 14th May and 17th May. During this time, 50 cents of every schooner will be donated directly to Rural Aid.
2. Buy a Great Northern Super Crisp from selected kegs at one of over 200 participating pubs and venues across Queensland. Each participating venue will donate at least $1000 directly to Rural Aid.
3. "Shout a farmer beer" online to donate to Rural Aid directly via the link on Great Northern's website. 1 shout = $10 donation to Rural Aid.

In Australian pub culture, the bell is a symbol of shouting a round for your mates. In a similar fashion, The Great Shout bell is a symbol of collective generosity, representing how Queenslanders can come together to show their generosity for Queensland farmers, including by shouting a beer to farmers through an online donation. 1 shout = $10 donation to Rural Aid.

Much like how The Great Shout brings together Queenslanders, NRL's Magic Round brings together footy fans from across the country. There's nothing that Queenslanders love more than sport and community, and NRL's Magic Round brings these together.